Privacy Policy and SMS Terms of Service
Florida Oculoplastics is committed to protecting the privacy and security of our patients, website visitors, and individuals who communicate with us.
Effective January 1, 2026
We do not sell personal information
Florida Oculoplastics may share information only as described in this policy and as permitted or required by law.
Reasonable safeguards
We maintain administrative, technical, and physical safeguards designed to protect personal information.
SMS consent privacy
SMS consent is not shared with third parties or affiliates for marketing purposes.
Introduction
Florida Oculoplastics ("Practice," "we," "our," or "us") is committed to protecting the privacy and security of our patients, website visitors, and individuals who communicate with us. This Privacy Policy and SMS Terms of Service explain how we collect, use, disclose, and safeguard personal information when you visit our website, communicate with us, schedule appointments, receive medical services, or enroll in SMS communications.
What we collect
Information We Collect
Personal Identifiers
Full name, mailing address, email address, telephone number, date of birth, and emergency contact information.
Medical and Health Information
Medical history, treatment information, insurance information, patient intake information, and information necessary to provide healthcare services.
Website and Technical Information
IP address, browser type, device information, website usage information, cookies, and similar tracking technologies.
Communication Information
Information submitted through contact forms, appointment requests, email correspondence, telephone communications, and SMS/text message communications.
Use of information
How We Use Personal Information
- Provide healthcare services and treatment
- Schedule, confirm, and manage appointments
- Process insurance claims and payments
- Communicate regarding medical care and services
- Send appointment reminders and follow-up communications
- Respond to patient inquiries
- Improve our website and patient experience
- Maintain security and prevent fraud
- Comply with legal, regulatory, and professional obligations
Health information
HIPAA Compliance
Certain health information maintained by Florida Oculoplastics is protected under the Health Insurance Portability and Accountability Act (HIPAA). Our Notice of Privacy Practices provides additional information regarding the collection, use, and disclosure of Protected Health Information (PHI) and your rights under HIPAA.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
Your choices
Your Privacy Rights
Subject to applicable law, you may have rights to:
- Access personal information
- Request corrections
- Request restrictions on certain uses or disclosures
- Request confidential communications
- Obtain information regarding our privacy practices
Children's Privacy
Florida Oculoplastics provides healthcare services to patients of all ages, including minors. When we provide services to children under the age of 18, personal information may be collected from the child, parent, legal guardian, or authorized representative as necessary to provide medical care and comply with applicable laws.
Parents and legal guardians may exercise privacy rights on behalf of their minor children as permitted by applicable law. We collect, use, and protect information relating to minor patients in accordance with HIPAA, applicable state laws, and this Privacy Policy.
Text messaging
SMS Terms of Service
By providing your mobile phone number and opting into SMS communications through our website, patient forms, appointment scheduling process, patient portal, or other communication methods, you consent to receive SMS messages from Florida Oculoplastics.
Permitted SMS Communications
- Appointment reminders and confirmations
- Scheduling updates
- Patient care communications
- Post-treatment follow-ups
- Billing and payment notifications
- Practice announcements
- Other healthcare-related communications
Message Frequency
Message frequency may vary depending on your appointments, treatment plans, account activity, and communication preferences.
Message and Data Rates
Message and data rates may apply according to your wireless carrier plan.
Opt-Out Instructions
You may opt out of SMS communications at any time by replying STOP. After opting out, you will receive a confirmation message and will no longer receive SMS messages unless you re-enroll. Message HELP for help.
SMS Privacy Disclosure
SMS consent is not shared with third parties or affiliates for marketing purposes.
Questions
Contact Florida Oculoplastics
Florida Oculoplastics • 1601 E Bay Drive, Largo, Florida 33771 • 727-FLO-LIDS • info@FLOplastics.org • www.FLOplastics.org
For appointment or privacy-related questions, please contact our office.